Meet the brothers making nostalgic handmade signs for NYC restaurants and bars (via EaterNY)
Joining Instagram has been a boon for their business: There’s a small-but-growing waitlist as the brothers juggle five clients a week; orders are delivered in three weeks or so. Carlos Cevallos tells Eater he’s “excited” about reaching a bigger audience further afield than ever. At the time of publishing, their Instagram account garnered more than 14,000 followers.
Despite their newfound fame, the duo remain shy and private — rarely granting interviews. They’ve been cautious during the pandemic, and it was only after months of repeated requests that their representative agreed to move forward with Eater’s story. Once each poster is complete, the Cevallos brothers will document the finished product, holding it up side-by-side in their now-iconic fashion, a little reminiscent oftwins — albeit a much cuter grandpa version. It’s an adaptation of something they say they’ve been doing for years, long before Instagram arrived. Even when they’re not documenting their projects, the brothers wear a collared shirt, tie, and jacket every single day.
“We studied art and we’re very interested in art but, in Colombia of the 1960s there were not those kinds of [educational] opportunities,” says Carlos Cevallos, of their lack of formal art training.
France Dernières Nouvelles, France Actualités
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