The 22-year-old with no formal fashion training is upending the industry.
Author:Beatrice HazlehurstUpdated:Nov 4, 2019Original:Nov 4, 2019No one complained that it took two days to be rid of Roma Uvarov's confetti. Mere moments after a pistol-brandishing bride closed the Russian designer's runway in wedding-wear that would put "Like a Virgin"-era Madonna to shame, the show had become folklore. "Did you go to Roma?" quickly became Moscow Fashion Week's most pressing question.
It's perhaps because Uvarov has no formal fashion training — he can't even sew — that his output feels so free. For our interview, Uvarov sits in the lobby of Moscow's Metropol in a secondhand suit jacket . With one ear decorated with the type of vintage clip-on traditionally favored by wealthy older women, it's easy to see him finding his feet as a 17-year-old fashion aficionado with a dream.
"This brand is not just about fashion shows or collections," Uvarov says. "I don't know how it works in other countries, but us designers have to work together here, we have to be close — and we all are — because we're building this industry. We're changing Russian fashion."
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