Allen claims McDonald's only allocates a small fraction of its advertising budget to Black-owned businesses. McDonald's says the evidence will show no wrong doing.
McDonald's is preparing to defend itself in a $10 billion racial discrimination lawsuit filed by media mogul Byron Allen and his company Allen Media Group.
Allen claims that only a small portion of McDonald's annual $1.6 billion ad budget is allocated to Black-owned media companies. He says McDonald's has"refused to advertise" on his networks.Allen said, “This is about economic inclusion of African American-owned businesses in the US economy.” He said, “McDonald’s takes billions from African American consumers and gives almost nothing back.
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