Watch: McPops. The McAloo Tikki Burger. McMolletes. These are exclusive to their respective countries. Here’s how McDonald’s uses local menus to drive international success.
d chain crafts its unique global menus and why localizing them is key to its success. Illustration: Annie ZhaoNews moves fast, and there's not always time to untangle the complex forces driving the day's biggest stories. WSJ Explains breaks down big market moves, business and economic trends, and scientific developments to help you stay ahead of the curve.Burger King revealed its first total rebrand in over 20 years as it looks to win back sales from rivals like McDonald’s and Wendy’s.
A branding expert and reporter explain what Burger King is trying to say with its new logo. Photo illustration: Ryan TrefesArtificial intelligence is taking on a larger role in white-collar work, with the ability to draft emails, presentations, images and more. Workers have already lost their jobs to the tech, and some CEOs are changing future hiring plans. WSJ explains. Illustration: Jacob ReynoldsWith housing in short supply, developers are converting more empty offices into apartments.
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