British automaker McLaren Automotive is launching the first pillar of its metaverse strategy, the MSO Lab.
The MSO Lab will bring forth a new digital commmunity from McLaren’s in-house bespoke division, McLaren Special Operations . Membership of MSO Lab will allow consumers access to rare NFT drops in addition to unique experiences.
Membership of the MSO Lab community will offer access to member-only channels and interaction with McLaren Automotive and MSO teams, early information and guaranteed access to future drops as well as exclusive rewards. Every early member of the MSO Lab community will receive an unseen digital sketch from the McLaren design team, a behind-the-scenes digital tour of the McLaren Technology Center and the opportunity to attend McLaren Automotive events.
France Dernières Nouvelles, France Actualités
Similar News:Vous pouvez également lire des articles d'actualité similaires à celui-ci que nous avons collectés auprès d'autres sources d'information.
BAYC's Otherside Land Sale: Everything You Need to KnowYuga Labs' Otherside metaverse project will not conduct the Dutch auction for the NFTs.
Lire la suite »
Meta says its metaverse-focused unit Reality Labs lost $2.9 billion in Q1 2022Meta, formerly known as Facebook, continues to spend significant sums through its metaverse-focused Reality Labs unit.
Lire la suite »
Yuga Labs' Otherside scraps Dutch-style auction for NFT saleYuga Labs' impending sale of NFTs for its Otherside metaverse will no longer use a Dutch-style auction this weekend.
Lire la suite »
Nike's new NFT sneakers selling for more than $100,000Customers are paying between $4,000 and $9,500 in cryptocurrency for the shoes, but some pairs have sold for well over six figures.
Lire la suite »
Google Executive Joins Kering Board Amid Metaverse PushIn a sign of the growing relationship between luxury and tech, Kering officially welcomed a senior Google executive to its board.
Lire la suite »