McDonald's says $5 value meal sales are hot

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McDonald's says $5 value meal sales are hot
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Rob Wile is a Pulitzer Prize-winning journalist covering breaking business stories for NBCNews.com.

McDonald's $5 'Meal Deal' appears to be bringing back bargain-hungry customers amid broadly higher post-pandemic food prices. The fast-food giant reported profit and sales Monday that missed analysts' expectations. acknowledging an industry-wide slowdown as consumers eat at home more often and trade down to cheaper items. And while McDonald's reputation as a lower-cost option continues to put it at an advantage, it is a shrinking one.

's Kate Rogers and Robert Hum contributed to this article.

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