Mcdonald's, hurry up with that goddamn veggie burger
for beef production, creating a “global network of innovative farms to discover and trial new and cutting-edge practices, like rotational grazing practices,” as per the corporate-issued beef sustainability report.and the overall impact its vast meat production has on the planet would be to serve as little beef as possible.
McDonald’s Quarter Pounder with cheese happens to be the perfect vehicle for a plant-based patty: Its appeal has never relied on the taste of beef. It’s all about the patty’s neutral texture and saltiness, as complimented by the comforting blandness of half-melted American cheese, the sharp zing of pickles and mustard, and a swirl of ketchup.
And just so you don’t think I’m in this purely because I want to take beef away from other people so I don’t have to live on sweltering planet where the seasons on rotation are “mega-drought,” “once-in-a-century flooding on annual basis,” and “continent-sweeping blizzard,” I also want a plant-based burger on U.S. menus because selfishly I want to eat it.
Sure, one could argue that the responsible move is to simply forego McDonald’s in favor of somewhere thatoffer a plant-based or veggie alternative and isn’t a terrible corporation. But sometimes McDonald’s is the only option, especially if you’re living in a food deserts or the suburbs or are traveling and it’s the only place open at JFK airport at 11pm.
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