McDonald’s will buy 225 of its franchise restaurants in Israel, it announced Thursday, just weeks after saying that the Israel-Hamas war was hurting its business.
McDonald’s will buy every one of its 225 franchise restaurants in Israel, it announced Thursday, just weeks after saying that the Israel-Hamas war was hurting its business. The fast food giant said it had struck an agreement with Israeli franchise Alonyal to buy the firm’s McDonald’s franchise restaurants in the country.
But it also means the US company can’t dictate how each operator should respond in a crisis. In the aftermath of attacks on October 7, in which Hamas militants killed more than 1,200 Israeli soldiers and civilians and kidnapped some 200 more, Alonyal offered discounts to local soldiers and security forces. Many McDonald’s operators in the wider region quickly distanced themselves from the Israeli firm’s actions.
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