The Big Mac was big enough...
McDonald’s and Wendy’s have defeated a lawsuit that accused the fast food chains of making its burgers look bigger in ad photos than they actually are.— in which he claimed that the marketing photos make the burgers look at least 15% larger than when they are bought from the restaurants.
U.S. District Court Judge Hector Gonzalez said he found no proof that the fast-food chains delivered smaller burgers than advertised, or that the plaintiff had even seen ads for the McDonald’s Big Mac and Wendy’s Bourbon Bacon Cheeseburger he bought. “Defendants’ effort to present appetizing images of their products are no different than other companies’ use of visually appealing images to foster positive associations with their products,” Judge Gonzalez writes in a 19-page decision.
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