As the population of the Sun Belt grows, restaurant chains such as McDonald’s and Portillo’s are looking to those states for future sales growth.
As the population of the Sun Belt climbs, restaurant chains such as McDonald's and Portillo's are looking to those states for future sales growth.
Due to that shift in population, restaurants are now looking to the region to drive sales. Smaller chains are expanding into the Sun Belt earlier, rather than the Midwest or Northeast. For more mature companies such as"We always say that retail follows rooftops, so when you've got lots and lots of people moving to an area, there's lots of demand," said Justin Greider, senior vice president of Florida retail for real estate firm JLL.
"What we've seen is because of the scale that they already have. That adaptation to grow in the Southeast has not been quite as proactive," Greider said, speaking about McDonald's. For example, New York City's celebrity hotspot Carbone, owned by Major Food Group, opened a location in Miami in 2021 and another in Dallas in 2022.For regional chains looking to expand nationwide, the Sun Belt also presents an opportunity to grow their footprint with customers who already know the brand.
The chain's sales are growing again, according to Brix Holdings CEO Sherif Mityas, making it an opportune time to expand Friendly's footprint.Many of Friendly's customers grew up with the brand in the Northeast before moving down to the Sun Belt. Plus, the chain is best known for its ice cream, making warmer climates a better business environment than the Midwest.
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