Warner Bros. Discovery will reportedly implement paid-sharing on Max as it gets stricter this year about subscribers letting other people use their accounts.
Warner Bros. Discovery will reportedly implement paid-sharing on Max as it gets stricter later this year about subscribers letting other people use their accounts. Bloomberg reported this week that Warner Bros. Discovery will roll out an option for members to pay for "extra members" streaming with their Max subscriptions to have their own username and password as part of its upcoming effort to curb account-sharing. The outlet cited people "familiar with the company’s plan.
The cost of the "extra members" on Max’s platform will be cheaper than $9.99, according to Bloomberg. Max currently charges that much in the U.S. for its ad-supported tier. Its two other subscription options, Ad-Free and Ultimate Ad-Free, cost $15.99 and $19.99 per month, respectively, per the platform’s website.
He also said in March that Warner Bros. Discovery considered curbing password-sharing as a "meaningful opportunity" for the company "relative to the scale of our business." "I’m conscious of not overselling it because you see Netflix’s success, but Netflix was in the market for 17 years. That means people are sharing passwords for 17 years," he said. "We’ve been in the market for four, if you count the HBO Max launch.
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