The Bleacher Report-branded sports tier will be available at no extra charge for Max subs through Feb. 2024 promo period.
Warner Bros. Discovery CFO on Streaming Prices: "Quality Content Has Been Given Away Well Below Fair Market Value"
According to Perrette, the decision to launch with a long promotional period was to get the product up and running in time for the MLB playoffs and NBA and NHL seasons, all of which could be catalysts for viewers. The company also wants to give users a chance to sample the offering, and for the company to see how it’s being used.
And of course the promotional period will end as the NBA and NHL begin thinking about the playoffs, and with NCAA March Madness basketball about to launch. “Everywhere else in the world other than the United States, sports is sold separately,” Perrette says. “And part of the reason the pay-TV bundle is in the state it’s in is frankly because too much expensive sports got jammed into it at the basic entertainment tier, making it just too expensive for people who want entertainment and don’t necessarily want sports.”
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