Max Mara is planning to stage its resort 2024 show in Stockholm on June 11.
As reported in December, Nicolas Ghesquière has already fixed a date for: May 24. Other details are still under wraps, including the geographic location and venue.
Artistic director of women’s collections at Vuitton since 2013, Ghesquière typically selects an architectural marvel as a transporting backdrop for Vuitton’s cruise displays.2023 collection, he chose the Salk Institute in San Diego, a clifftop research facility that boasts a slim reflecting pool running between two identical rows of Brutalist buildings, framing breathtaking views of the Pacific Ocean.
Destination shows were scuttled during the COVID-19 pandemic, but they returned last year as Chanel headed to Monaco,
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