The French niche fragrance brand signed a distribution deal with International Cosmetics and Perfumes Inc.
The strategy in North America is to launch a Matière Première website, with an e-commerce component, that’s run by ICP, in August. In September, the brand will launch exclusively in the U.S. through Saks Fifth Avenue and saks.com, and select concept stores. Then Canada and Mexico are slated for later this year.
The brand established business contacts and opened some new distribution. Today, Matière Première is sold in more than 40 countries through over 100 doors — mainly flagship department stores worldwide. In late October 2020, Matière Première raised 1.3 million euros in funding to help accelerate its development.
France Dernières Nouvelles, France Actualités
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