Mars says it’s pausing using its trademark M&M’s spokescandies and has enlisted actor and comedian Maya Rudolph to star in its marketing efforts.
. The green M&M ditched high-heeled boots in favor of sneakers and the brown candy opted for lower heels instead of stilettos. Some fans weren't happy about the changes and took to social media to complain.
“Now we get it — even a candy's shoes can be polarizing,” the statement said. “Which was the last thing M&M's wanted since we're all about bringing people together.” “M&Ms announcing that they’re getting rid of long-standing and beloved mascots because of peer pressure is newsworthy,” said Steve Merino, chief dreative director at ad agency Aloysius Butler & Clark."That being said, many brands use their Super Bowl moment as a chance to pull a publicity stunt. Remember when Planters faked getting rid of Mr. Peanut? We’ll see if this is real, or just a thin candy shell.
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