The candy manufacturer Mars Incorporated announced Thursday that its iconic M&M’s characters will be reimagined and redesigned in order to promote a “more dynamic and progressive world.”
, involves the green M&M character swapping out her white heeled go-go boots for "cool, laid-back sneakers to reflect her effortless confidence."
Additionally, the green and brown M&Ms will begin to foster a more friendly relationship to act as a "force supporting women." The red M&M will ditch his bullying tendencies and be kinder to other M&Ms and the orange M&M "embrace his true self, worries and all" in solidarity with the more "anxious" Gen Z generation.
Mars will also begin to use imagery of different shapes and sizes rather than one body size and will no longer use prefixes from characters' names that assume gender. "We’re excited to reveal our new M&M’S brand look and feel, which fans will see come to life across all M&M’S touchpoints around the globe," said Jane Hwang, Global Marketing Vice President, Mars Wrigley.
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