Mars CEO breaks down the transformation of the $35 billion company
With three decades of experience at Mars, CEO Grant Reid has seen the company undergo a massive transformation.
Reid recently sat down with Business Insider to discuss the transformation of Mars, known for its iconic candy brands such as M&M, Snickers, and Skittles, as well as its petcare business that spans from dog food to medical care. With these interactions, you know who's buying, you know what they're interested in, you can actually start a dialogue, a much deeper emotional connection with the consumer, which is fantastic with a brand like M&M's, and, similarly, with some of the new brands, you have an opportunity to do that as well.Sustainability has been a huge topic, and Mars has made some big promises on sustainability.
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