Zuckerberg has bigger problems than spending on the metaverse.
. Meanwhile, regulators have blocked Zuckerberg’s ability to make big, transformative acquisitions in social media that could jumpstart growth again.for the fourth quarter of 2021, the blue app managed to grow daily users by just 4 percent to 1.96 billion last quarter, while daily users across Instagram, WhatsApp, and Facebook ticked up slightly from 2.82 billion to 2.87 billion.
“Meta’s ad business continues to face some very real challenges,” said Jasmine Enberg, a principal analyst at Insider Intelligence. “Facebook, of course, is no stranger to obstacles, but the iOS changes are the first direct threat to its ad business. Combined with the rise of TikTok, brand safety concerns, and a shift in social media user behavior, there’s a perfect storm heading straight for Meta’s ad revenues.
It’s clear that, in the short term, Zuckerberg believes that copying TikTok will revive its growth. He said Wednesday that the company’s short-form video product, Reels, accounted for 20 percent of time spent on Instagram, and that video consumption was already more than half the time spent on Facebook. Meta is early in monetizing Reels with ads, but it is following the same playbook Zuckerberg used to successfully copy Snapchat’s Stories feature.
France Dernières Nouvelles, France Actualités
Similar News:Vous pouvez également lire des articles d'actualité similaires à celui-ci que nous avons collectés auprès d'autres sources d'information.
Mark Zuckerberg Net Worth Up $11B In Single Day After Meta Stock SoarsNearly two months after losing his spot among the world's 10 richest rich people, Mark Zuckerberg is clawing his way back.
Lire la suite »
Marjorie Taylor Greene's lawyers say she has 'no recollection' of martial law text to Mark MeadowsLawyers for Rep. Greene argue in a court filing that a text message she is alleged to have sent shouldn't be entered into the supplemental record in a case to knock her off the Georgia primary ballot next month because she 'has no recollection' of it.
Lire la suite »
Houston man Mark Swidan's mom believes Trevor Reed release can happen to her son in China'I can't let my son die in this place.' Mark Swidan has been imprisoned for 9 years. Now, his mom holds optimism that what happened to Trevor Reed can happen to Mark.
Lire la suite »
Marjorie Taylor Greene's lawyers say she has 'no recollection' of martial law text to Mark MeadowsLawyers for Rep. Marjorie Taylor Greene, R-Ga., argued in a court filing Thursday that a text message she is alleged to have sent shouldn't be entered into the supplemental record in a case to knock her off the Georgia primary ballot next month.
Lire la suite »
GBP/USD to test 1.24 with continued weakness below this mark a possibility – ScotiabankMarkets await next week’s Bank of England (BoE) decision. Economists at Scotiabank expect GBP losses to resume to below 1.24. A firm and longer-lastin
Lire la suite »
Mark Cuban says TikTok is 'the future of sports media' — here's whyMark Cuban says TikTok's AI algorithms tailor its suggestions to both short attention spans and users' personal interests — making it a perfect fit for sports.
Lire la suite »