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In a significant shift from its previous approach to elections, Mark Zuckerberg’s Meta is distancing itself from politics, which could have a profound impact on the 2024 U.S. presidential election. An analysis of posts by the Trump and Biden campaigns show both have faced a 60 percent drop in engagement between 2020 and 2024 on Facebook.
SCHNECKSVILLE, PENNSYLVANIA – APRIL 13: Republican presidential candidate, former President Donald Trump speaks at a rally outside Schnecksville Fire Hall on April 13, 2024 in Schnecksville, Pennsylvania. The company’s attitude towards politics began to change after it was blamed in part for allowing users to organize the events of January 6. Zuckerberg told investors three weeks after the event, “People don’t want politics and fighting to take over their experience on our services.
Meta spokesperson Dani Lever defended the changes, stating, “These changes are intended to impact what people see because that is what they told us they wanted — to see less political content and have more controls. This approach builds on years of work and is being applied to everyone.” Top Trump campaign adviser Chris LaCivita likened Meta’s push away from politics to a form of shadow banning, stating, “People should be concerned, and Congress should have questions. I think Big Tech would be absurd if they think Republicans would not have a concern about them putting their finger on the scale of organic political speech.”
Some experts, like Natalie Stroud, a professor at the University of Texas at Austin who studies social media, are questioning the implications of this shift: “It’s just an interesting moment.
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