Corporate Canada needs to stand with the government in pausing advertising spending with Google and Facebook
Until recently, Ottawa’s relationship with Alphabet and Meta has been limited to cozy, hanging with the cool kids photo-ops of executives with Stephen Harper and Trudeau in places like Canada’s Arctic. Then, in 2022, the feds mandated that digital providers like Google and Meta had to finally charge and remit GST.
Now, Bill C-18 has been designed to force Alphabet and Meta to compensate Canadian news organizations for the content that their algorithms are serving to interested Canadians in their news feeds. This type of legislation has been effective in other countries like Australia to provide a new, badly needed source of revenue for its struggling news organizations.
Meta’s response to compensating Canadian news outlets for the content it distributes and monetizes has been to walk away from the C-18 table and announce that its news feed will no longer serve to Canadians the Canadian news they want.
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