Nova Scotia's Connected Craft Beverages is brewing up delicious adult non-alcoholic beverages for sober-curious consumers
Connected Craft Beverages' kombucha-based non-alcoholic products come in a variety of flavours all designed to mimic traditional alcohol-based drink styles. - Photo contributedWhat should you do when a traffic light is out? | SaltWireIt was an idea that seemed outrageous at first to Jeremy Comeau. Childhood friend Zach Davie proposed to him the idea of quitting his job at a big brewery out west to start a non-alcoholic beverage company. Comeau’s initial response was an unequivocal"no.
Connected Craft used wine bottles for their large format product to reinforce their desire to be a wine, alcohol, alternative. - Photo contributed As for who the brand caters to, its varied. According to Davie, who manages sales and marketing, “the sober curious movement are our primary customers, but we've noticed from being at the farmers’ market and really building out this product that a lot of people are looking for a product that is health-driven but also a bit more elevated. This is why we've decided to create these products as more of a cocktail or wine alternative while you still get the health benefits.
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