A viral Marc Jacobs ad shows a model tumbling down a set of stairs to promote the brand's new XL Sack Bag. Watch the genius marketing video here.
is wild for this one. To advertise its new XL Sack Bag, the fashion label captured a model inexplicably tumbling down stairs while carrying the roomy tote — because posing for regular ol' photo shoots is so last year, it appears.elegantly rolls down a flight of concrete steps, the white purse never leaving her shoulder. Upon reaching the bottom, she jumps to her feet, fixes her hair, and walks off frame without batting an eyelash. It's chaos. It's art. It's a serve, your honour.
Now, before you get your panties in a bunch over Marc Jacobs treating its models like rag dolls, it's worth noting that the woman in the video is a professional stunt performer named. Judging by her Instagram, she has lots of experience safely flinging herself around for various projects.
Marc Jacobs provided no context or explanation while posting the video on Instagram, simply captioning it,"The XL Sack Bag," and crediting art director's character famously says in"Blades of Glory,""No one knows what it means, but it's provocative . . . It gets the people going." It's meant to be wacky and catch you off guard.for Alexander Wang. It's genius marketing for an era when people live online and communicate via similarly meme-worthy clips.
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