.OOResorts, the ultra-luxury collection of resorts and private homes, is featuring Mara Hoffman, president and creative director of her eponymous brand, in its ad campaign.
“Mara Hoffman exemplifies the One&Only brand values — conscientious, accomplished and glamorous, and was purposely paired with One&Only Mandarina as her reputation and values mirror those of the resort. The campaign recognizes a desire for people to see content they can connect with. It further reflects the continued growth of multifamily travel and conveys the energy of the One & Only guest experience, local culture and genuine hospitality.
Known for her sustainability initiatives, Hoffman said, “I am so grateful for the hospitality and respite that One&Only Manadrina offered me, my family and my friends in one of the most luxurious resorts, outshined only by its awe-inspiring, natural surroundings. Between walks amongst giant trees, surfing, visiting neighboring towns and moments of solitude and deep introspection, the balance of adventure and quiet serenity was unparalleled.
The ads launch in March across print and digital media worldwide, and there are several short videos portraying Hoffman and her family.Hoffman is the first in an installment of a three-year series that will feature modern, multigenerational families meant to exemplify the One&Only values and epitomize diversity across ethnicity, gender, age and lifestyles.
France Dernières Nouvelles, France Actualités
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