Maple Leaf Foods Inc.\u0027s Michael McCain characterized the effort to create a grocery code of conduct as a waste of time. Read more.
“We are completely agnostic,” McCain, who is scheduled to step down as chief executive this spring, said of the code of conduct.The remarks standout because food manufacturers have been some of the loudest, most passionate proponents for ain Canada. After nearly two years of negotiations, a group of industry leaders is close to finalizing the first-ever code of conduct.
“I was taken aback that he said that,” said Gary Sands, senior-vice of the Canadian Federation of Independent Grocers, who is also one of the industry leaders drafting the code. “If I thought this wasn’t going to make a difference, I wouldn’t be at the table.”Article content McCain, who is the son of one of the co-founders of global french-fry maker McCain Foods Ltd., said he has sold products in places with codes, and places without them; dealing with large changes is just as challenging, regardless of where you are or what you’re selling.Article content
The main lobby group for food manufacturers, Food, Health and Consumer Products of Canada , dismissed McCain as an outlier in the industry.
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