Many Americans' Thanksgiving dream: a faux turkey in every pot

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Impossible Burger, Beyond Burger and other plant-based alternatives revolutionized the fake-meat market, but when it comes to the traditional Thanksgiving turkey, nothing has drummed up the same level of shopper excitement

- When American vegetarians, pescetarians and flexitarians sit down at the Thanksgiving table this week, there’s one thing many agree they would be thankful for: a tasty, plant-based alternative to turkey.

“I’d love to see an Impossible turkey by next Thanksgiving,” said Cordia Popp, 42, a vegetarian and stay-at-home mother of two who lives in upstate New York. The most authentic-tasting turkey alternative now on the market, Popp said, “doesn’t have that shred like real turkey has.” First to reach the finish line may be one of the major turkey producers, Butterball, Perdue Farms or Tyson Foods Inc. Each says it is developing vegetarian options as a growing number of Americans become so-called flexitarians, wading in and out of vegetarianism.

Bill See, a Perdue Farms spokesman, said, “We have something in the pipeline but too early to talk about.” “Thanksgiving is all about turkey,” said Leonard, whose company works with several U.S. vegan meat companies. He said no one yet has “cracked the code” on how to make a plant-based turkey that looks and feels and tastes like a real one.

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