Tweeting our desires into existence? Sign us up. Manifestation
Jennifer Bairos Hofer, head of marketing at Twitter Canada, says she thinks the rise in social media manifestation is part of a growing movement for people to live more intentionally. “There are elements of this offline too but on Twitter, we can see clear conversation trends that suggest people are being more focused and increasingly transparent in what their goals are and what they want to achieve,” she says.
Manifestation has its success stories — hence the aforementioned celebrity-packed campaign — but the practice has exploded as part of a broader social media wellness craze in recent years. In 2020, at the onset of the pandemic that sent much of the world into isolation, a popular meme emerged: “.” The practice helped some feel in control at a time when the future was uncertain.
“When I do speak [a dream of mine] into existence like that, I feel like I’m sort of asking for permission and validation in a very subconscious way,” she says. “And every time I do it, it sort of eats away at this confidence that I had at one point and the trust that I had in my gut that this is something that I want to do and pursue.”
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