Makeup Artist–Led Brands Have Entered the Skin Care Chat

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Makeup Artist–Led Brands Have Entered the Skin Care Chat
France Dernières Nouvelles,France Actualités
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New skincare brands—formulated by makeup artists—are designed to offer a ground-up approach to beauty.

, a skin illuminator formulated with vitamin C and avocado oil. "I was a little nervous at first because I have not used Liquid Super Loaded under bright lights, but the look turned out so beautiful," she recounts. Hathaway pulled off that glow because it wasn’t just a cosmetic sleight of hand, but the very picture of nourished skin.

A makeup artist’s work, after all, begins long before they apply foundation. Prepping the skin is central, with factors like ingredient sensitivity and humidity and jet lag dehydration to consider. As far as experts go, doctors may offer scientific rigor, but it’s the makeup artists who are invested in the fuller timeline—from before someone sits in their chair to the splashy moment in front of the cameras, even to the after-party and end-of-night face wash.

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