Some 81% percent of large advertisers are deferring ads, according to the World Federation of Advertisers.
ad agencies are working to help clients set the right toneThe WFA's survey suggested that 21% of large advertisers had decreased marketing budgets greatly, while 36% had decreased them somewhat. Just under a third said there had been "no change" in spend.will offer early payment to some small and medium-sized suppliers, it said in an online statement last month, while the WFA's members said they had "provided guidance" to their ad agencies.
"Brands around the world are adopting very human, often brave, approaches to supporting society at a time of dire need," WFA CEO Stephan Loerke said in a statement emailed to CNBC.
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