Progressive donors launch a $59 million effort to encourage people of color to vote by mail in November.
They are in good company. A crush of well-funded groups on both sides of the political divide has seized on the issue.
The efforts by Way to Win will be focused more on outreach and education. While people of color have embraced voting by mail in some states, that often isn’t the case in some key battlegrounds, group officials said. Way To Win, which was founded after Trump’s 2016 victory, presents itself as a progressive alternative to established Democratic organizations. It is largely funded by a network of women, including Susan Pritzker, a member of a prominent Democratic family that derives its fortune from Hyatt Hotels.
“It’s critical that donors and the philanthropic sector step up” and “correct a huge gap in philanthropic funding among communities of color,” Pritzker said.
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