Five years after introducing a bifurcated booster pack market to the game, Wizards is going back to selling one standard pack for its venerable TCG.
In 2018, Wizards of the Coast made a major change to the way Magic: The Gathering was sold when it split the then-standard booster pack of cards into two different varieties: Draft Boosters, focused on the game’s build-and-play formats, and Set Boosters, aimed at people looking to fill out collecting a set. Now, it’s going back to the drawing board on that idea again.
This in turn, alongside retailer and audience confusion, lead to a huge imbalance where Draft Boosters simply became too much of a risk for retailers to stock compared to the more popular Set Boosters—putting a threat to the long-term health of Limited format support, which is hugely important to Magic’s longevity. “Limited play, especially Draft, is a huge part of the Magic ecosystem... it’s an important part of in-store activity. It’s a big driver for building community.
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