Citing the name of Machine Gun Kelly’s 2019 album 'Hotel Diablo', lawyers for the superstar last week quietly launched a legal battle to block FOX from securing a trademark on the term “Diablo” — the name of a character on the network's 'HouseBroken.'
, lawyers for the superstar last week quietly launched a legal battle to block the television network from securing a trademark on the term “Diablo” — the name of a character on Fox’s animated sitcomFox Media LLC applied to register the term as a trademark for selling a wide range of goods “in connection with an animated, dog-like character.
In December 2020, Kelly’s Lace Up LLC applied at the U.S. Patent and Trademark Office to secure a trademark registration on the album name — a maneuver commonly used by major artists that makes it easier to sue over fake merch, online scammers and other brand infringements.
So last week, Kelly’s lawyers filed the current case at the Trademark Trial and Appeal Board, a court-like body within the USPTO where rival trademark owners can battle over who has better rights to a disputed name. They say the star has “priority of use” and that Fox’s application must be denied.
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