LVMH joins forces with the Circular Bioeconomy Alliance, established by King Charles III in 2020, to support a new regenerative agriculture project based in Chad, and LVMH will participate in panels on soil health at the Cop 27 climate conference.
The project will work with the local community to establish nurseries and plant trees, as well as provide equipment and irrigation technology to farmers. The Living Lab is a major step for LVMH to support its biodiversity targets.
The Moët Hennessy wine and spirits arm will participate in the “Soils, the silent ally that feeds us” panel, once again discussing soil health and regenerative agriculture. Valade said LVMH was present at last year’s Cop26 in Glasgow, Scotland, which took place just as the world was opening up again from pandemic restrictions.
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