Luxury giant LVMH unveiled a deal to sponsor next year’s Olympic Games in Paris with top fashion brands Louis Vuitton and Dior, Moët Hennessy champagne and spirits labels and jeweler Chaumet
Luxury giant LVMH unveiled on Monday a deal to sponsor next year’s Olympic Games in Paris with top fashion brands Louis Vuitton and Dior, Moët Hennessy champagne and spirits labels and jeweler Chaumet, which will design medals for the event. The group will also sponsor athletes, including French swimmer Léon Marchand, and its beauty retailer Sephora will sponsor the Olympic torch relay, LVMH said. The French delegation will be dressed by one of LVMH’s “maisons.
With the Olympics now only a year out, the late-stage negotiations between the Paris 2024 Organising Committee and the world’s biggest luxury group, which is also Europe’s most valuable company with a market capitalization of more than 400 billion euros , have generated much interest in France.
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