Coach announced that it will no longer destroy damaged or 'unsaleable' goods returned to its stores, after a viral TikTok video claimed the label intentionally 'slashed' unwanted items.
Holding up slashed bags, shoes with cut straps and a jacket with large rips, Sacks alleged in the video that the practice was part of a"tax loophole" that sees the brand write off products"as if they were accidentally destroyed." Neither Coach nor its parent company, Tapestry, responded to CNN's requests for comment.
The luxury brand has said it will no longer destroy "unsaleable" or damaged products returned to its stores.The label is by no means the only luxury company thought to intentionally destroy unwanted inventory. The practice is usually aimed at preventing excess stock being sold at cheaper prices and damaging brands' exclusivity.
But critics of Coach's alleged policy drew attention to the brand's Loved program, a repair service and resale platform marketed as"a less wasteful way of doing things." In the video, Sacks said she intended to send the damaged items to the repair service to see if the label would fix them for her.
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