The prototype was christened by Miuccia Prada, while Patrizio Bertelli said Prada will no longer sponsor the Challenger Selection Series, known as the Prada Cup.
christens the new Luna Rossa Prototype boat in Cagliari, Italy flanked by husband Patrizio Bertelli, Marco Tronchetti Provera and Agostino Randazzo., dubbed Prototype and crafted from carbon composites, was decked in a red, white and black geometric camouflage pattern developed in-house which, Bertelli explained, is a trick traditionally employed in the sailing world to hide the boat’s technical features.
“The sailing competition world was very Anglo-Saxon-driven until Luna Rossa made its foray in it. It’s been the single element of disruption in the entire history of sailing throughout the 20th century, nobody says that,” the Prada chief said with pride. In line with the America’s Cup’s new protocol, espionage is now permitted, meaning delegates of other sailing teams were in attendance, hiding among guests.
“It’s very advanced, it’s going to be hard to conduct it at the beginning,” echoed Sirena. “It’s really a laboratory; After acquiring the exclusive naming and presenting sponsor rights of all events, including the Challenger Selection Series, which was officially named the Prada Cup, Bertelli said the luxury brand did not renew the sponsorship, having disliked the previous experience in New Zealand in 2021.
The upcoming America’s Cup will mark Luna Rossa’s seventh challenge, but sixth race, as the team in 2015 withdrew from the competition over disagreements with the overturning of rules unanimously adopted throughout the previous year by the Oracle Team of the U.S., which was owned by Larry Ellison and which lost the America’s Cup to the New Zealand team.
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