LuisaViaRoma is headed to the U.S. and likely with its first international door. Leasing advisory firm Mona said that the Italian e-tailer, has inked a long-term lease for a 7,855-square-foot retail space at 1 Bond Street in Manhattan’s NoHo neighborhood.
The retailer had already tested the brick-and-mortar waters in Manhattan, opening 130 million euros to acquire a 40 percent stake in the e-tailer aimed at supporting its growth. LuisaViaRoma had turnover of around 230 million euros in 2020.
Since the acquisition, Roberta Benaglia, chief executive officer at Style Capital, cited the expansion of the retailer’s international footprint as among her key priorities. A few months before the deal materialized, LuisaViaRoma had hired Kate Davidson Hudson to oversee its expanded content strategy and launch a magazine particularly geared at the U.S. market.
The e-tailer is helmed by CEO Alessandra Rossi, a Yoox Group veteran. As part of the deal, Andrea Panconesi, whose grandmother Luisa Jaquin planted the seeds of the family company’s success and was the mastermind behind the retailer’s foray into e-commerce in 1999, serves as chairman.
France Dernières Nouvelles, France Actualités
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