Both customers and employees are eligible for significant discounts before year’s end.
, a result of growing material costs and new manufacturing processes. That cost is baked into the retail price of every EV on the market today, with legacy manufacturers hoping to recoup costs from early adopters willing to pay upmarket prices. Startup EV manufacturers are largely betting on a different demographic: the affluent but anti-Tesla buyer.
. Slow enough that the company appears hungry for cash now, as it offers discounts to customers who previously abandoned their orders.Specifically, Lucid sent an email to customers with lapsed orders saying the company would reinstate these orders at the original legacy pricing of $139,000 for the Lucid Air Grand Touring,. That's a 10% discount from the current pricing of $154,000.
It's not just customers that the company is trying to keep. In fact, the brand has started an employee-purchase program, in which employees will receive an $18,000 discount on the
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