'We're trying to tell the story of a man with more depth.'
Hung La has been around fashion for quite some time. The New York-based designer and Vietnamese native cut his teeth at Balenciaga under Nicolas Ghesquière and Phoebe Philo's Céline before co-founding, the buzzy women's label worn by Hailey Bieber, Kendall Jenner, Olivia Wilde and more.
The ambition of this brand kind of started during lockdown — we're at home, George Floyd was happening. It was kind of a little bit before #StopAsianHate, and it was just kind of this reckoning about identity and race, you know? I just had this awakening. So a bit of Asian gangster vibes, kind of, this is a Katsubi Wantanabe and George Hashiguchi, it's really intimate, personal portraiture on underrepresented Asian men, that I feel like their stories need to be told.So the way that we look at it, we've been wanting to do menswear for quite some time. We tried to do menswear with Kwaidan, but we found that Kwaidan sits in this androgynous space and that the men that wear it, they look amazing. We didn't want to disturb that.
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