Alex Israel lends his L.A. sunset aesthetic to Louis Vuitton’s newest fragrance.
called on Stephen Sprouse to transform the house’s monogrammed logo with his neon handwriting. The collaborations are often rooted in contrast, setting pop-oriented aesthetics against the traditional look of their chocolate brown leather goods—think Takashi Murakami’s cartoonish cherry blossoms, or Yayoi Kusama’s pulsating circles.
Now, for the first time, that collaborative spirit has been extended into the realm of fragrance. For California Dream, a new sunset-inspired perfume, multimedia artisthas applied his signature cotton candy color palette to a sleek bottle and carrying case. The L.A.
California Dream joins the Les Colognes collection, a trio of summery scents with summery names: the earthy, tangy Cactus Garden; the bergamot-centric Afternoon Swim; and Sun Song, a soft, musky orange blossom. All four can be stashed in a leather carrying case emblazoned with one of Israel’s cresting waves, a motif that first appeared in his conceptual surf film. Even in a summer like this one, it’s a reminder of optimism and endless capacity for renewal.
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