Los Angeles 2022: Fiat Brings the 500 Back to North America as the All-Electric 500e
Photo: D.Boshouwers Fiat 500e - Exterior design • Fiat has announced the return of the 500 to North America, this time in all-electric form as the 500e.• Two factors will go a long way to determining the fate of the Fiat 500e here: price point and range.
Los Angeles, CA - The Fiat 500 never did as well as its maker hoped in North America, and that's due to a number of factors, including poor reliability when the model first came to market. The model has since been retired, of course, and in fact, the Fiat lineup is threadbare at the moment. Its only chance of survival is through electrification, and sure enough, Fiat was at the Los Angeles Auto Show to announce the return of the 500 sub-compact to North America, only this time in electrified form as the 500e.Note that an electric version was previously marketed in the United States, but not in Canada. At the time, it was reported that the company was losing around $14,000 on the sale of each of those 500 EVs. Unsurprisingly, the model didn’t stay in the lineup for long.
Is this time the charm? Stellantis seems to think so; it was Olivier François himself, Fiat's top boss, who confirmed the model's return at the Los Angeles Auto Show. The Fiat 500e will be part of the brand's expansion strategy outside Europe. Here in Canada, the model is expected in early 2024.
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