For a glimpse at how Disney recovers from the coronavirus pandemic, look no further than Shanghai, where the entertainment giant has staged a limited reopening of Shanghai Disney Resort. Adults, kids and senior citizens wear masks while wandering among staff and security guards who carry contact-less thermometers and hand sanitizer.
FILE PHOTO: Fireworks go off around Cinderella's castle during the grand opening ceremony for Walt Disney World's new Fantasyland in Lake Buena Vista, Florida December 6, 2012. REUTERS/Scott Audette/File Photo
Disney’s ability to reopen its parks in Asia, the United States and France will also be a powerful signal about how the world can get back to a semblance of normal as it deals with COVID-19. Disney on Thursday began online sales of face masks featuring Mickey Mouse, Baby Yoda and other characters and said up to $1 million in profits would go to charity.
The question that health experts and financial analysts are asking is whether any of these measures will be enough to protect employees, guests or Disney’s bottom line.In April, UBS downgraded its rating on Disney and lowered its division profit estimates to $500 million in fiscal 2020 and just $200 million in 2021 compared to $6.8 billion in 2019.
More than 157 million people visited Disney parks in 2018, according to the Themed Entertainment Association.
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