It's unclear how many local television stations ran the content produced by Amazon.
It's unclear how many television stations ran the segment. At least two stations promoted the segment on Twitter, while other TV reporters on Twitter called out Amazon for sending them the pitch.
"We welcome reporters into our buildings and it's misleading to suggest otherwise," the spokesperson said in a statement. "This video was created to share an inside look into the health and safety measures we've rolled into our buildings and was intended for reporters who for a variety of reasons weren't able to come tour one of our sites themselves."
News outlets are often provided video news releases by companies, PR firms and advertising agencies to aid with the reporting process or to run the content as a segment on its own. The practicebecause it may not be clear to viewers that the segment was produced by a company. For example, in the Amazon segment this week, some local anchors credited the producer of the piece without disclosing he works for Amazon.
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