Trade groups representing local newspapers and broadcasters are seeking provisions in the next coronavirus relief legislation that would provide a lifeline to struggling outlets amid a drop in adve…
relief legislation that would provide a lifeline to struggling outlets amid a drop in advertising revenue., National Association of Broadcasters, the National Newspaper Association and America’s Newspapers — want stations and newspapers to be eligible for the $349 billion paycheck protection program, which provides loans to small businesses that can be converted into grants if recipients maintain payrolls and other factors.
The media groups also would like the federal government to direct some $5 billion to $10 billion in their advertising campaigns to local media. “However, the rapidly contracting ad market in response to the pandemic is dealing a sharp and immediate blow to local news publishing,” he said. “If this continues, there won’t be local journalism in many communities.”
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