🎧 Listen: The 'watch party' trend sweeping the video world amid lockdown
Almost one-fifth of U.S. adults aged 18 and over say that they’ve ever taken part in a watch party, per market research firm Maru/Matchbox provided exclusively toIntelligence Platform. This behavior is greatest among younger Americans, with one-third saying that they’ve ever had a watch party, suggesting the trend is beginning to build steam as another way to stream.
It’s worth noting that close to half of all age groups say they’ve never heard of watch parties before, but that doesn’t necessarily reflect poorly on what was deemed a niche behavior prior to the pandemic. Close to two-thirds of those having a watch party said they’d had one within the last month, suggesting the behavior is beginning to catch on.
Based in Seattle, Scener was incubated by one of the first companies in the online video space, RealNetworks, whose CEO, Rob Glaser, is one of the venture’s primary investors, along with Jason Calcanis. While Scener was in the market long before COVID-19 spread, Braidwood understands how usage of co-viewing exploded in recent months because consumers saw his product in a new light during the lockdown.
“People are craving social connectivity with the people they love and they care about and their finding new and creative ways to spend time together,” said Braidwood. “Co-viewing is a great way to do that.”‘s weekly podcast featuring conversations with industry leaders about the business of media and entertainment. A new episode debuts each Wednesday and can be downloaded on iTunes, Spotify, Google Play, Stitcher and SoundCloud.
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