Lizzo previews a new song titled 'Special,' in a campaign video for tech accessories brand Logitech
“As the lives of our consumers and customers evolve, so does their mindset,” says Najoh Tita-Reid, global chief marketing officer for Logitech, in a release. “We want to encourage all people to redefine what is possible, and empower people to reshape the future and change the world. Defy Logic celebrates everyone courageous enough to challenge the old logic of the past and enables those who prove that passions can turn into careers, careers don’t require offices and art doesn’t require a canvas.
“I love that Logitech is embracing authenticity and nonconformity – ideologies that I’ve lived by my entire career,” adds Lizzo. “It’s exciting to see a brand put so much heart into achieving real change and stand up to societal norms. Fame looks a lot different today than it used to, and I’m proud to be a part of the new wave and partner with Logitech and inspire others to Defy Logic.”
While the campaign is all about empowerment, it also shows off Logitech’s latest collection of computer and gaming accessories, which includes keyboards, mice, webcams and headsets.
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