The skinification of lip has entered the arena: Here, five key launches propelling the trend.
The product triples as a top coat, lip treatment and overnight lip mask all in one. “This emollient formula works as a stand-alone lip gloss, but you can layer it on top of lipstick, it works as a first step of your makeup routine to treat the lips while you’re doing everything else,” said cofounder Christine Chang. “All of our products layer incredibly well — when it came to gloss balm, we had the same expectation.
“We are very strongly focused on complexion, but when you consider the eye area is a delicate one — it’s among the first to show signs of aging and it’s also such a focal point on the face — we felt the same way about lips,” said Carrie Gross, chief executive officer at Dr. Dennis Gross.Infused with amber, red and infrared wavelength technology to optimize penetration, the lip device claims to facilitate healing and visibly firm the lips within three minutes of use.
“In all the consumer research that we’ve done where we see the trend of lip fullness and less lines, consumers are turning to derm-type strategies to get that fuller lip,” Sarah McNamara, executive vice president and general manager of Peter Thomas Roth. “We wanted to bring a clinical advantage to a product that really isn’t out there at the moment.”
“It helps with concealing texture on the lips, and gives the illusion of a smoother, fuller looking pout,” Tilbury said in an email toInc, noting the product includes a film-forming resin and diamond-shaped applicator to emulate the feathered effect she once used cotton buds to create.
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