Lionsgate Motion Picture Group Chairman Joe Drake continued to emphasize the studio’s commitment to theatrical today, telling analysts on today’s 4Q earnings call that “we believe…
'Mad Men' Nears Global License Deal; Lionsgate Cites Production Freeze, Streaming Boom As Demand Drivers
Essentially by going later, it allows Lionsgate “to operate in an agile way,” said Drake. The more data that Lionsgate can collect on how people go back to the movies, they can adjust their expenses accordingly, or re-date quickly. In addition to Lionsgate’s own tracking studies, the studio “will be monitoring audiences’ willingness to come back to theaters.”
“We’re about 6 weeks out from the first big wide release movie. That will give us an opportunity to see how audiences are leading up to that…and on that opening weekend, and triangulate data points,” added the Lionsgate Motion Picture Chairman. Drake mentioned that Lionsgate is “in touch with exhibitors on a daily and weekly basis,” and commended them on how they’re preparing for audiences’ return with proper safety protocols.
Additionally Drake told analysts that the distributor is working with exhibition to re-license and play their catalog titles during the initial weeks when exhibition comes back.
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