As normality becomes the overarching MO for today’s biggest stars, we owe it to Lil Nas X for keeping things interesting.
“good old-fashioned moral panic”. His time on the internet -- a golden marketing tool for any pop star -- had taught him how to respond to public figures freaked out by his blue-humoured and brilliant visual language. When a US governor tweeted her concerns about Satanic shoes commissioned to promote the track, Lil Nas responded, pointedly: “do ur job!”.
It’s a theme that carried through to its follow-up, “Industry Baby”, which saw Lil Nas unpack pushback for his queer identity and thrive in the face of it. A brilliant riff on the don’t-drop-the-soap gay sex in prison trope that saw men dancing suggestively, completely naked, in the prison shower room, its sheer loudness meant even those who didn’t like the song itself could appreciate the audacity of its artist’s vision.
This has become the commendable trait of Lil Nas X and his work; even those who aren’t completely enraptured by the music itself -- for many, the unequivocal main ingredient of someone’s success -- they can at least accept that he’s interesting, and knows how to get the stans onside. The marketing stunt is a dying art today. Pop stars are coming back down to our level; their vulnerabilities on show, painstakingly human. For Nas X, those same vulnerabilities are the ingredients for high camp, provocative art; the kind we’ve sorely missed over the past few years.
France Dernières Nouvelles, France Actualités
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