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Levi’s is putting the planet first with the launch of the Plant-Based 501 Jean. After, this iconic pair of denim has been reconfigured to minimize the use of synthetic materials derived from fossil fuels. Instead of finite resources, the jeans are made of at least 97 per cent plant-based materials, like certified organic cotton and natural dyestuff, with a plant-based patch and ink made from wood waste.
“We have an opportunity — and a responsibility — to continually interrogate the process by which these jeans are made,” VP of design Iinnovation Paul Dillinger shared in a press release. “These jeans build on past efforts to create more circular jeans and in turn give us a foundation for future innovation.
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