The Brazilian superstar has legions of fans and seemingly no filter. She's already topped charts and swayed elections—and she's just getting started.
The weight that Anitta has assumed is both substantial and unusual. Within Brazil, she represents a tension between a more progressive, open-minded future and an autocratic culture of denigration. Outside of it, she is viewed as a de facto ambassador for the entire country. This does exhaust her sometimes; in 2022, she was forced to take time off after health scares that included having surgery to treat endometriosis and a flare-up of the Epstein-Barr virus.
“I dance, ass to the sky, and it sells more. People love to complain: ‘Oh, this person’s so vulgar.’ But that’s what they like." Now, Anitta’s career has reached a new, satisfying precipice. Having spent her teenhood singing at funk parties in the favelas, Anitta has strategically calculated her pop turn to achieve crossover success, and as she prepares her sixth album, she’s planning to take her sound back home. The new music she’s working on, she says, is more oriented toward funk carioca, with the sound she had at the beginning of her career. She’s working on a new song—a lusty duet—with Sam Smith.
Smith also praises her “clear vision,” a succinct way of describing a musician who is an exacting businesswoman navigating an industry that isn’t always so kind to Latinas. In April, after a series of Instagram and Twitter posts complaining about her contract, Anitta and her U.S. label, Warner, mutually parted ways. She announced that she had signed with Universal’s Republic Records just three weeks after confirming the split. Anitta has said that Warner was initially resistant to releasing “Envolver” as a single; she pushed back, and it became her biggest song yet.
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